Course Content
Digital Marketing Fundamentals & Strategy
The first module will build a solid foundation for the weeks to come. This is where you will get a bird’s eye view of the most popular digital marketing channels, and the get introduced to digital strategy.Importance of Digital Marketing for businesses and Myths around it Basics of Digital Marketing Channels – SEO, PPC, Email Marketing, SMM & more. Customer Journey, Funnels and Strategy
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Digital Marketing Fundamentals & Strategy
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Website & Landing Page Creation (No-Code)
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Website & Landing Page Creation (No-Code)
01:03
Search Engine Optimization
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Search Engine Optimization
01:00
Facebook & Instagram Advertising
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Facebook & Instagram Advertising
01:03
Content & Video Marketing
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Content & Video Marketing
00:00
Email Marketing & E-commerce
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Email Marketing & E-commerce
00:00
Google Advertising / SEM / PPC Ads
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Google Advertising / SEM / PPC Ads
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Social Media Marketing
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Social Media Marketing
00:00
Marketing Analytics
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Marketing Analytics
00:00
Personal Branding & Resume Preparation
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Personal Branding & Resume Preparation
00:00
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Content & Video Marketing

Content marketing is one of the most underrated marketing channels. In this module, learn to leverage it.

  •  Understanding various types of content formats and their place in the content funnel.
  • 10-step Content Marketing framework that you can replicate for any business.
  • Content creation & distribution methods.
  •  Using content to drive growth and customer acquisition. Step-by-Step Youtube SEO.
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Digital Foundation has been established to offer high-value, hands-on learning opportunities in Digital Marketing.

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