Course Content
Digital Marketing Fundamentals & Strategy
The first module will build a solid foundation for the weeks to come. This is where you will get a bird’s eye view of the most popular digital marketing channels, and the get introduced to digital strategy.Importance of Digital Marketing for businesses and Myths around it Basics of Digital Marketing Channels – SEO, PPC, Email Marketing, SMM & more. Customer Journey, Funnels and Strategy
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Website & Landing Page Creation (No-Code)
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Search Engine Optimization
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Facebook & Instagram Advertising
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Content & Video Marketing
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Email Marketing & E-commerce
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Google Advertising / SEM / PPC Ads
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Social Media Marketing
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Marketing Analytics
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Personal Branding & Resume Preparation
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Digital Marketing Fundamentals & Strategy

The first module will build a solid foundation for the weeks to come. This is where you will get a bird’s eye view of the most popular digital marketing channels, and the get introduced to digital strategy.

  • Importance of Digital Marketing for businesses and Myths around it
  • Basics of Digital Marketing Channels – SEO, PPC, Email Marketing, SMM & more.
  • Customer Journey, Funnels and Strategy
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