EMAIL MARKETING

About Course

Email Marketing is a digital marketing strategy that involves sending emails to prospects and customers to build relationships, promote products or services, and drive engagement. It is one of the most cost-effective and direct methods of communication, allowing businesses to reach their audience with personalized and targeted messages.

What Will You Learn?

  • Explore methods of personalization and automation to enhance the effectiveness of email campaigns.
  • Learn audience attention and conversions, craft captivating email copy, content, and design.
  • Analyze A/B testing and email analytics analysis to enable data-driven decision making.

Course Content

Email Marketing statistics

  • Test
    00:00

Email marketing in a funnel

Types of Email templates

Best Practices for creating Email Sequences

Measuring email performance

Tutorial: Using free email marketing tools

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