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May 24, 2024
FACEBOOK & INSTAGRAM ADS
Facebook & Instagram Ads are powerful tools for businesses to reach their target audiences through paid advertising on two of the most popular social media platforms. These ads offer a variety of formats and targeting options, making them versatile and effective for various marketing goals, from brand awareness to conversions.
What Will I Learn?
- Identify the demographic you're aiming for and craft Instagram advertisements that strongly connect with them.
- Utilize Instagram's diverse ad placement choices to effectively connect with your target demographic at optimal moments and locations.
- Enhance the effectiveness of your Instagram advertisements through rigorous testing and continual optimization of your campaigns.
Course Content
Changes in FB Ads after iOS 14
Basics of Facebook & Instagram Advertising
Understanding important metrics and terms
Decoding Campaign objectives and Campaign structure
Getting used to the Facebook Ad (or Business) Manager
Installing pixel and creating custom events
Creating our first Ad campaign (LIVE)
Generating Leads & Sales with Facebook Ads
Creating Custom Audiences & Look Alike Audiences
Designing Remarketing campaigns
Ad reporting and optimization
Scaling strategy
About the instructor
10 Courses
15 students
