Digital Foundation

FACEBOOK & INSTAGRAM ADS

Categories: Digital Marketing
Wishlist

About Course

Facebook & Instagram Ads are powerful tools for businesses to reach their target audiences through paid advertising on two of the most popular social media platforms. These ads offer a variety of formats and targeting options, making them versatile and effective for various marketing goals, from brand awareness to conversions.

What Will You Learn?

  • Identify the demographic you're aiming for and craft Instagram advertisements that strongly connect with them.
  • Utilize Instagram's diverse ad placement choices to effectively connect with your target demographic at optimal moments and locations.
  • Enhance the effectiveness of your Instagram advertisements through rigorous testing and continual optimization of your campaigns.

Course Content

Changes in FB Ads after iOS 14

Basics of Facebook & Instagram Advertising

Understanding important metrics and terms

Decoding Campaign objectives and Campaign structure

Getting used to the Facebook Ad (or Business) Manager

Installing pixel and creating custom events

Creating our first Ad campaign (LIVE)

Generating Leads & Sales with Facebook Ads

Creating Custom Audiences & Look Alike Audiences

Designing Remarketing campaigns

Ad reporting and optimization

Scaling strategy

Student Ratings & Reviews

No Review Yet
No Review Yet

Want to receive push notifications for all major on-site activities?

✕