May 24, 2024

GOOGLE ADS

0 Enrolled

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, or videos to web users. It operates primarily on a pay-per-click (PPC) model, where advertisers pay when users interact with their ads. Google Ads is a cornerstone of digital marketing, leveraging Google’s vast reach and data capabilities to help businesses connect with potential customers.

What Will I Learn?

Create and refine Google Ads campaigns to generate increased clicks and conversions.
Discover the optimal methods for crafting outstanding Google Search Ads.
Explore methods for monitoring and evaluating the effectiveness of your Google Ads campaigns.

Course Content

Basics of Google Ads and how it’s different from FB Ads

Installing Google Ads tracking code on a website

How do Search Ads work

Understanding the auction process

Keyword Research & Setting up a search campaign

Writing Ad Copies – Creating a Display campaign

Creating a YouTube campaign

Creating a shopping campaign for e-commerce

Building Remarketing and Similar Audiences

Integrating Google Ads with Google Analytics

Case studies of real brands

Measuring, optimizing, and scaling

About the instructor

Digital Foundation

4.83 (6 ratings)

10 Courses

15 students

Durations: 90 hours

Lectures: 0

Students: Max 1000

Level: All Levels

Language: English, Hindi

Certificate: Yes

Material Includes

Course pdf are available
Full lifetime access
Access on mobile and TV
Certificate of Completion
Practical Sessions
Mock Interview Sessions
Weekly Doubt Clearing Sessions
Star Student Award & Other Fun Activities

Requirements

Basic knowledge of computers and the internet
Basic understanding of marketing principles
A passion for creativity and keeping up with the latest trends

Audience

Students pursuing degrees in business, communications, marketing, or similar professions can opt digital marketing course.
Working Professionals in marketing or related industries who wish to broaden their skill set and stay up to date with the latest developments in digital marketing.
Freelancers, consultants: Boost skills, broaden services with digital marketing courses. Stay updated, excel in diverse digital marketing realms.
Anyone with an interest in digital marketing and a desire to learn about online marketing strategies and techniques can enroll in a digital marketing course.