Digital Foundation

GOOGLE ADS

Categories: Digital Marketing
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About Course

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, or videos to web users. It operates primarily on a pay-per-click (PPC) model, where advertisers pay when users interact with their ads. Google Ads is a cornerstone of digital marketing, leveraging Google’s vast reach and data capabilities to help businesses connect with potential customers.

What Will You Learn?

  • Create and refine Google Ads campaigns to generate increased clicks and conversions.
  • Discover the optimal methods for crafting outstanding Google Search Ads.
  • Explore methods for monitoring and evaluating the effectiveness of your Google Ads campaigns.

Course Content

Basics of Google Ads and how it’s different from FB Ads

Installing Google Ads tracking code on a website

How do Search Ads work

Understanding the auction process

Keyword Research & Setting up a search campaign

Writing Ad Copies – Creating a Display campaign

Creating a YouTube campaign

Creating a shopping campaign for e-commerce

Building Remarketing and Similar Audiences

Integrating Google Ads with Google Analytics

Case studies of real brands

Measuring, optimizing, and scaling

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