GOOGLE ADS
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, or videos to web users. It operates primarily on a pay-per-click (PPC) model, where advertisers pay when users interact with their ads. Google Ads is a cornerstone of digital marketing, leveraging Google’s vast reach and data capabilities to help businesses connect with potential customers.
What Will I Learn?
- Create and refine Google Ads campaigns to generate increased clicks and conversions.
- Discover the optimal methods for crafting outstanding Google Search Ads.
- Explore methods for monitoring and evaluating the effectiveness of your Google Ads campaigns.
Course Content
Basics of Google Ads and how it’s different from FB Ads
Installing Google Ads tracking code on a website
How do Search Ads work
Understanding the auction process
Keyword Research & Setting up a search campaign
Writing Ad Copies – Creating a Display campaign
Creating a YouTube campaign
Creating a shopping campaign for e-commerce
Building Remarketing and Similar Audiences
Integrating Google Ads with Google Analytics
Case studies of real brands
Measuring, optimizing, and scaling
About the instructor
10 Courses
15 students