Digital Foundation

SOCIAL MEDIA MARKETING

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About Course

Social Media Marketing (SMM) is the use of social media platforms and websites to promote a product, service, or brand. It involves creating and sharing content tailored to individual platforms to achieve marketing and branding goals. SMM is an essential component of digital marketing strategies due to its potential to reach a vast audience and its interactive nature, which fosters direct engagement with consumers.

What Will You Learn?

  • Develop an online presence, cultivate a following, and oversee your social media platforms.
  • Craft compelling social media content to establish a robust brand identity online.
  • Acquire the skill of analyzing and understanding the outcomes of your social media posts and advertising endeavors.
  • Gain proficiency in analyzing and deriving meaning from the outcomes of your social media posts and advertising initiatives.

Course Content

What is Social Media Marketing?

Choosing the right Platform for your Business

Understanding Social Media Algorithm

5 Step Social Media Marketing Process

Understanding target audience

Page Creation & Optimization

Engagement & Performance Review

Social Media Content Bucket

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