DIGITAL MARKETING (5 MONTH)

About Course

The Digital Marketing Professional course provides a comprehensive understanding of how to market with the digital medium using tools and techniques such as web analytics, SEO, Content marketing, SMM and YouTube. Everything from the fundamentals of digital marketing to Search Engine Optimization will be covered. You’ll also learn how to optimize display ad campaigns, make business decisions using digital media metrics, and all of the marketing techniques used to promote ads on one of the most popular mediums – social media! This digital marketing course offered by our Institute will help you gain a thorough understanding of how digital marketing actually works.

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What Will You Learn?

  • DIGITAL MARKETING FUNDAMENTALS
  • SOCIAL MEDIA MARKETING
  • GRAPHIC DESIGNING
  • CONTENT MARKETING
  • YOUTUBE & VIDEO MARKETING
  • NO CODE WEBSITE DEVELOPMENT
  • ADVANCED WEBSITE PLUGINS
  • LANDING PAGE DEVELOPMENT
  • SEARCH ENGINE OPTIMIZATION
  • E-COMMERCE WEBSITE
  • PERSONAL BRANDING
  • FACEBOOK & INSTAGRAM ADS
  • GOOGLE ADS
  • EMAIL MARKETING
  • PERSONAL BRANDING
  • ON JOB TRAINING

Course Content

Digital Marketing Fundamentals & Strategy
The first module will build a solid foundation for the weeks to come. This is where you will get a bird’s eye view of the most popular digital marketing channels, and the get introduced to digital strategy.Importance of Digital Marketing for businesses and Myths around it Basics of Digital Marketing Channels – SEO, PPC, Email Marketing, SMM & more. Customer Journey, Funnels and Strategy

Website & Landing Page Creation (No-Code)

Search Engine Optimization

Facebook & Instagram Advertising

Content & Video Marketing

Email Marketing & E-commerce

Google Advertising / SEM / PPC Ads

Social Media Marketing

Marketing Analytics

Personal Branding & Resume Preparation

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