Content marketing is a popular way to attract and convert clients. It can be inexpensive or even free, and can be effective when done correctly.
In 2021, content marketing will continue to evolve, with new and more effective ways to connect with your audience. In addition, AI will be used frequently to help writers overcome writer’s block.
Now let’s have a look at the major developments in content marketing for 2023 to see what you should be on the lookout for or testing to see if it improves performance. Continue reading to learn more about these major trends:
- Short-form immersive mobile-first video
- An explosion in the creator economy
- Artificial Intelligence and marketing collaboration
- Long-form and live video content
Check Out Our Article on Top 6 font trends for 2023 for Striking Design
1. Short-form immersive video
The study found that a majority of respondents believe that video content is one of the most valuable types of content, and that live video is especially helpful when it comes to social media goals.
According to Alison Battisby, Social Media Consultant & Founder of Avocado Social, all social media platforms, including those that may often be text-based like LinkedIn, favour video content in their algorithms.
In 2022, mobile-first video became popular, so in 2023, businesses should experiment with vertical video to see if it becomes a popular trend.
Battisby advises brands to test their original ideas and content before promoting them in order to see if they are successful. If you notice that videos on TikTok are doing well, it may be worth promoting them since this is a trend that is popular on the platform.
Here are some important pointers for producing outstanding short-form content on mobile:
- To the point. Successful videos often last 15 to 30 seconds.
- Add a twist at the conclusion of your video, such as a reveal or a change.
- To keep viewers interested add captivating captions like “wait for what’s next.”
- Try making your own music or remixing recordings to boost the likelihood that it will go viral.
- Browse what’s trending on platforms such as hashtags, topics or music
2. A boom in the economy of creators
Digital marketing is constantly changing, which means that brands will need to compete fiercely to keep the best creators on their platforms.
Companies are trying to keep up with the latest trends, but may not be able to respond in a way that will increase engagement and conversions.
Reviews from content producers are reliable, and interaction on creator accounts is often higher than on brand pages. This means that creator engagement is important when planning marketing for a brand. Some ideas for working together are suggested.
Fortunately, social media platforms make it simpler for marketers to locate talented and pertinent producers. Instagram just introduced a creator portfolio where individuals with creative talent may showcase their special tales and position themselves for collaborations on their accounts.
According to MIT Technology Review, YouTube announced a 45 percent income split for YouTube shorts. Battisby believes that YouTube will monetize its new vertical video offering in order to encourage content producers to produce original shorts.
3. Artificial Intelligence and marketing collaboration
Artificial intelligence will play a larger role in content development in the next few years, as customers demand more personalized content.
Many fresh AI products are currently available for purchase. For instance, Chat Bot is trained to communicate conversationally and can be combined with Zapier to schedule blogs or social media material and make drawings or videos. UberSuggest utilises AI to assist with blog posts. Copy.ai helps create social media posts and blogs.
According to Matt Santos, vice president of products and strategy at Neil Patel Brands, “We’re seeing individuals using AI for e-mail, copywriting, subject lines in an e-mail, or even your ad copy.”
Matt believes that artificial intelligence can be helpful for content marketers in the process of producing content. He believes that AI can help content marketers overcome writer’s block, and in this way, AI is currently being used.
In 2023, there are going to be some breakthroughs due to more investment in software and machine learning. There are going to be improvements in natural language processing and other factors and down the line, we’ll see AI that produces great content that we only have to quality assure or edit and just spend a couple of minutes on.
Despite the advancements, Santos thinks it will be difficult to discover an AI that can completely write a blog post without errors. It still remains a few years away. In 2023, AI will be utilised to assist you finish a piece or generate some of those initial components, but humans will still be essential in those roles.
4. Long-form content and live video
Many marketers rely on and prefer short-term content to attract and engage. But ignoring longer-form content would be a mistake.
In addition to being fantastic for SEO, long-form material like blogs, ebooks, or webinars are also useful for generating backlinks, with postings longer than 3,000 words receiving 77 percent more of them, per a Backlinko research.
What about lengthy vids, though? According to a senior Google executive, TikTok and Instagram are now preferred by 40% of young people to Google Maps searches when looking for places to grab lunch. So, making movies that feature locations might serve to interest viewers and direct them to your website or business.
Battisby believes that businesses are succeeding greatly with long-form videos on LinkedIn. “We’ve seen LinkedIn Live in recent years, and as a tool, it keeps improving. Going live on LinkedIn and hosting business seminars and conversations there are getting easier and more accessible.
Moreover, there is audio content like podcasts. Recent years have witnessed a growth in popularity for this format, with Podnews projecting that by 2021, 38 percent of monthly listeners in the U.S. will be listening to podcasts, up from just 14 percent in 2012.
The rise in voice search and ownership of smart devices like Alexa and Homey and the social app Clubhouse (based on voice) will only increase the number of people listening to audio content. Brands should tap into the trend to see if their content resonates on those channels.
2023 Content Marketing Trends Round-Up
A valuable medium for any business, big or little, is content. The secret is to comprehend your audience and make use of all the instruments at your disposal to produce content that is pertinent and beneficial to them.
Utilize these major trends for 2023 to plan your content marketing strategy, come up with content ideas, and optimise it so you can connect with the right people through the right channels. In 2023, try new things, be courageous, and be creative to boost your content marketing.
Use content to attract and influence your audience
Creator engagement is important when planning marketing for a brand. Reviews from content producers are often reliable, and so understanding how consumers engage with the brand is important. Some ideas for working together are suggested.
