What fonts are trending?
As 2023 approaches, a consistent theme is emerging in typeface trends. On the one hand, highly structured font trends like geometric sans serif fonts and robust, large display fonts appeal to people’s desire for stability and security.
On the other end of the scale, we’ve noticed a shift away from more traditional forms in the expressive font types of recent years. such as distorted, strange shapes, changing fonts, and typefaces with cutouts.
Here are the top 6 fonts styles we’re anticipating in 2023:
- Big, bold, and sturdy
- Warped and bizarre
- Geometric sans serif
- Flexible fonts
- Cutting shapes
- Mid-century modern
Top 6 font trends for 2023
Let’s discuss some trendy fonts and typography trends to help you update your designs. Click Here to Know The Benefits of digital marketing
Font trend one: Big, bold, and sturdy
After the pandemic, people crave structure, security, and solidity in expressing themselves. We’re likely to see a doubling down on bold display fonts throughout 2023. These fonts have all-caps text, thick lines, and sturdy geometric shapes.
se-wise, these fonts would be a good fit in industries like hospitality, apparel, and grass-roots businesses. There’s also great potential in wider brand identity applications like advertisements and packaging design, given their bold, impactful look.
1. Bourton
2. Brocklyn
3. Roque
4. Manchego
Font trend two: Psychedelic minimalist
They also long for more liberated design idioms, which contrasts sharply with the solidity of forceful display fonts. As a result, in 2023 we might anticipate a flare of psychedelic retro fonts. The twisted and changed appearance of this typography design is obvious, yet baseline legibility and impact are not compromised.
This typography trend suits several different applications. From theaters to restaurants, bars, and general advertising. With the latter, we can see these fonts used in print ads or billboards. Granted, they might not suit more serious companies like law firms and consultancies.
Use your best judgment on how to use their quirky, unique elements to reflect the character of your brand or design.
5. Spring
6. Daisy
7. Moon Dream
8. Royce
9. Poool
Font trend three: Geometric sans serif fonts
The steadfast dependability of geometric sans serif fonts is here to stay, as we witnessed last year and among the top font trends for 2021. These typefaces offer a harmony of structure and aesthetic appeal while being highly useful and legible. They reflect a societal need for unambiguous communication following a time of muddled messaging and ambiguity.
Serif fonts are functional. They’re also extremely flexible, and well-suited to tech-oriented companies. They’re great for legibility on devices and don’t give too much away stylistically. Sans serifs work well on logos, for fun and serious companies alike.
Check out the geometric sans serifs below!
10. Cerebri Sans
11. Avenir
12. Visby
13. Migo
Font trend four: Flexible Fonts
Although accessibility is an important part of typography design in today’s landscape, one font trend we’re seeing more of is the emergence of flexible, illustrative fonts. Their animated nature shows a desire for more experimentation as we begin to embrace cultural uncertainty.
These fonts include typographic elements like stretched lettering or unique spacing, which can make these fonts great for packaging, logos, and display ads. Here are a few of our favorite flexible fonts for 2023.
14. Space Odyssey
15. Nine to Five
16. Boxen
17. Golden Nature
Font trend five: Cutting shapes
These fonts, which drew their inspiration from paper cutting, reflect the rising experimentalism and interest in conventional forms. These basically involve reading between the (thick) lines and engaging your imagination a little bit more than usual.
Using big spaces, closed apertures, and bold colors, this font style is seeing a surge in popularity for logo designs and general graphic design.
18. Big Chub
19. Morro
20. Perfora
21. Pata Slab
Font trend six: Mid-century modern
The mid-century modern style is a unique design aesthetic that appears in everything from interior design to font design. These fonts are inspired by the mid-century modern aesthetic. Defined by clean, straight lines, natural tones, and delineated structures.
Lately, recycling past forms is a common theme during periods of new ideas and the backdrop of uncertainty left behind by COVID-19. The mid-century modern style is a tasteful middle-ground between highly organized, structured geometry and the introduction of more engaging design decision
22. Gotham
23. Aloha Magazine
24. Palm Ridge
25. Midcentury
Font trends are the pulse of design
Keep in mind, having the right font is a critical part of how you communicate your brand’s character. So, if you’re choosing a font for your logo this year, make sure you ask yourself a few simple questions beforehand:
- Does my font accurately reflect my brand’s personality?
- Is my logo font appropriate for the industry I work in?
- How does my font help me to connect my company to my target audience, from a visual standpoint?
- Is my font legible, impactful, and inviting?
- What colors would work best in my logo font?
- Will my font choices work in all contexts?
Lastly, explore other brands in your field and take inspiration from similarly-aligned companies that you admire. Ultimately, you don’t have to follow the font trends to fit in, but it helps to benchmark your font style against other companies to make sure you’re hitting the right tone. Click here to download free font styles.
